Example of portrait selection page with profile photos usage by Joanna Zydel Photography

YOUR PROFILE PHOTOS ARE YOU PERSONAL BRAND ESSENTIAL TOOLS

Have you ever thought how important it is to have images that reflect your personality and your look, not only on your website, but everywhere, online & offline, where your potential clients can see you!

I know how you feel about having photos taken… You’d rather go to the dentist, am I right?

Stop. Let’s rewrite this story in your head! Think about your next branding photoshoot as a perfect opportunity to move your brand to the next level. You are in control, you can decide how you want to be photographed. You can have photos that will resonate with your ideal client and make you proudly share them with everyone around. Let me show you where and how you can use your personal brand images!


NEWSLETTER

We all do it. We sign up to newsletters, as long as there is something that we’re genuinely interested in. Keep that interest alive and share your profile images in you own newsletter – there is a lot of options:
  • you can tell your story
  • you can showcase how you worked on your latest product/campaign
  • you can share some personal news
  • or you can simply add you profile image to the newsletter’s footer – your face will be immediately recognised whenever the client opens an email from you.


LEAD MAGNET

You created beautiful, compelling downloadable magazine or any other pdf document to share with your potential clients. Use this opportunity to introduce yourself, add your profile images – help people know you, like you and trust you – you can’t go wrong with explaining who you are, your why and your mission!

NEWSLETTER

Example of newsletter with profile photos usage by Joanna Zydel Photography

LEAD MAGNET

Example of lead magnet with profile photos usage by Joanna Zydel Photography

DOCUMENT/RESUME

Example of resume with profile photos usage by Joanna Zydel Photography

NETWORK PROFILE

Put clear images of your face to all your networking profiles. You don’t need to use the same image or look the same, but you have to be recognisable on all of them – this will create variety and consistency for your brand. Guess what’s easier to recognise: the face of someone you talked to on an event or a logo of his/her company…

Create your own Visual Identity consistent with your brand and reap the benefits of being recognisable!

PINTEREST

Pinterest is a powerful tool for marketers. It’s basically an image search engine, where you yourself were looking for inspiration countless times already, am I right?

Imagine having your own personal brand images on Pinterest – you’ll get more and more recognition, letting others pin your images and create vision boards with your products and services and most of all driving traffic to your own website.

SOCIAL MEDIA

Social Media are a marketing Gold Mine, the trends change all the time, but you can’t go wrong with high quality professional photos.

Here’s opportunity to talk to your audience about yourself, share tips, advertise, storytell, charm you audience, let them know about upcoming campaigns, courses, webinars, if you can name it you can show case it.
The key is to BE YOURSELF, build your brand on your own values – don’t hide behind your products or showcase random images or stock content.

INSTAGRAM STORY

Example of instagram story with profile photos usage by Joanna Zydel Photography

PINTEREST ARTICLE

Example of Pinterest article with profile photos usage by Joanna Zydel Photography

FB AD

Example of fb ad with profile photos usage by Joanna Zydel Photography

FB POST

Example of fb post with profile photos usage by Joanna Zydel Photography

INSTAGRAM POST

Example of instagram post with profile photos usage by Joanna Zydel Photography

BLOG

Consistent blogging might be not your jam, but writing a blog is a tool that will help you rank higher when combine with proper SEO. Prep titles of your blog articles in advance and share the list with your branding photographer . A skilled photographer will create a themed image for each blog post and you can combine valuable tips combine with eye pleasing images for ultimate content package.

WEBSITE

We talk website and you immediately think: About Me page. Yes, that’s a main place where your profile image will land at, but not the only one!
Build recognition and trust and sprinkle you profile image in few more places like:
  • Home page
  • Contact
  • Services | Products
  • Freebie Sign up or Pop Up Window
  • and About Me page of course

MOCK UP EXAMPLE

Example of website page with profile photos usage by Joanna Zydel Photography

BLOG POST

Example of blog page with profile photos usage by Joanna Zydel Photography

MOCK UP

These are the images showing someone holding an ipad or a phone, or working on a computer where the viewer can actually see the screen. The images like these are shot with a black screen and the “hero” image is added in postproduction.
You can “reuse” the same image and only change the “screen image” to advertise for example your upcoming campaign launch, an e-book you’re selling or a special offer for your VIP clients.

Just let know your photographer that you are interested in having mock up images and she’ll advise you what kind of color palette to use and how to style the photo to use it multiple times with different screen images and still convey a cohesive brand message.

WEBSITE PAGE

Example of mockup with profile photos usage by Joanna Zydel Photography

COLLABORATION – GUEST SPEAKER

Example of guest speaker introduction with profile photos usage by Joanna Zydel Photography

COLLABORATIONS

It’s one of the best ways to expand you business. Whenever you’re a guest speaker/writer for podcasts, talks, interviews, workshops, magazine articles, you’ll be asked for a portrait of yourself to introduce you as a guest contributor.

So what would you choose? A random quick pic shot in a hurry or an image that represents you. An image that you’re actually proud of to share, knowing that it’s aligned with your entire Visual Brand Identity!

If you want more tips & tools for your Brand, schedule your free consultation with me here. If you find this tips helpful share it with 3 of your Friends!

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